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Major US home improvement retailer Lowe's is upgrading its website and distributing iPhones to its store employees in an effort to boost sales and take market share from competitor Home Depot. Lowe's will be rolling out a new online tool called MyLowes next month.

It will enable customers to access a variety of product warranties, owner's manuals, paint formulas and more online. The decision to invest in 42,000 iPhone 4s for employees is designed to make it easier for them to ring up purchases and answer shoppers' questions in store. It looks like Lowe's is playing catch up to larger competitor Home Depot, which equipped its employees with Motorola mobile devices last year. This has freed up more time for employees to assist customers, and translated into stronger sales for Home Depot.